You Tube campaign uses interactive video to raise website profile.

The Metropolitan Police in the United Kingdom are trying to curb the rise of weapons and gangs on the streets through an educational website called droptheweapons.co.uk. They have made an interactive video called Choose A Different Ending and although it is a little simplistic in that it is node based, I think that it is an interesting way to get people talking about their website and in turn perhaps get their message to some of the intended audience.