Google predicting a new Wave in social media trends on mobile

The much anticipated Google Wave shows some real promise with it's real-time mashups it seems that it is going to give twitter some real competition. I did watch the very long demo video on You Tube as well as being lucky enough to get a demo at Google Creative Sanbox in Sydney, and from what I have seen the potential for Social Media Marketing is ginormous. Much like the consumer engagement brands are creating on twitter but supercharged with Wave's inherent ability to segway from one topic to another and drag and drop media into the conversation as well. And it's going to be available on iPhone later this year.